(How to Get the Information You Need to Build a Stronger Internet Marketing Campaign)

Have you ever wondered who is visiting your Website and What they’re doing there?

Although it’s never a good idea to speak in generalities when it comes to people (after all, we’re all as unique individuals), there are a few basic personality types – and certain common behaviors or characteristics that you can use to your advantage when it comes to creating your next Internet Marketing Campaign.

Let’s start with the personality types.  Based on the “Social Styles” type of personality classification, you’ll find:

Analytical. People in this classification are logical, detail and task-oriented.  They want facts.

Expressive. People in this classification are supportive of others, expressive and outgoing.  They tend to go with their guts.

Amiable. People in this classification are loyal, dependable, consistent and hardworking.  They like to dig until they ferret out all the available information.

Achiever. People in this classification are go-getters, driven, forceful and practical.  They make decisions quickly and don’t want to waste time.

So how do you design your marketing campaign to meet the needs of all these different personality types – especially when you’re just starting out and money is tight?

The best way is to come up with a plan ahead of time, and provide information in the ways that it will be best received by the different personality types.

Still confused?  Here are some things to keep in mind that will help:

Remember your marketing campaign goals.  What do you want your visitors, prospects or customers to do? (Give you their contact information? Make a purchase?)  Make sure that whatever tactics you’re using will help you achieve your goals.  And from there, use tactics that will do one of these three things:

Attract visitors to your site.  Attraction methods can be anything from articles to videos to blogs to Podcasts.  It can be using social media sites to your advantage or creating a following among readers of your Blog.

Convert visitors on your site.  This means get your visitors to take whatever action you want them to take.  It could mean signing up for your newsletter (giving you their contact information), buying a product or attending a Teleseminar.

Retain their loyalty.  Once you’ve converted them, you want to keep them happy and coming back for more.  You retain customers by offering an ongoing newsletter, providing some type of customer loyalty program or even keeping them involved and engaged through social networking sites.

The more you know about who’s visiting your site and what they’re doing there, the easier this becomes.

There are plenty of ways you can “spy” on your visitors.  For example, if you have a Google account (and if you don’t you should – they’re free and they offer lots of goodies), you can sign up for Google Analytics.  It’s free, and it will give you lots of very valuable intel about visitors to your Website – such as how people are finding your Website (search engines, direct search and referred from other sites.)  It will tell you what keywords visitors used to find you, what pages they visited, how long they stayed – even what page they were on when they left.  By knowing this information you can increase your ROI (Return On Investment) for any Internet Marketing Campaign.

With Success

Pedro Sardinha

Some of the most popular “how to” courses, bootcamps and seminars are built around affiliate marketing as a business model for success.  If you do a search on the Internet, you’ll find literally thousands of E-books, Homestudy courses, and affiliate marketing products for sale.

But can you really build a business around selling other people’s products?

Yes.  And no.

The truth of the matter is, there is a specific formula that can lead to success if you decide to base your business around selling affiliate products.

But if you do it wrong, you may never make more than enough to cover your Internet connection and telephone costs each month.

Why is there such a huge disparity between the really successful affiliate marketers (those who make several thousand dollars each and every month) and those who are barely eking out a living?

Like with any business, it all boils down to creating solid systems that are scalable and can be duplicated to bring income from as many different sources as possible.

Here are some things to keep in mind when getting started:

Start with one product.  Do your research.  Find a market with a product that people want and are buying.  Set up a system for promoting that product.  (Think article writing, white papers, case studies, product reviews, e-books, workbooks, etc.)
Find additional and complimentary products or services that you can sell after you’ve started making a profit with the first one.

Create a squeeze page where you can collect names of people who want to find out more about the affiliate product or niche market.

Drive traffic to your Squeeze Page and offer them valuable information in exchange for their contact information.

Create a way to keep in touch with the people on your list, and continue to promote the additional products to them over time – but make sure that you’re offering good solid information to them as well, to help build your credibility and their loyalty.

Once you’ve got your first affiliate product selling well, it’s time to start cross selling and upselling.  This may take you from a few weeks to several months – but like any other business, it’s important that you are willing to spend the time and money necessary to build your affiliate business.

As soon as you’ve got the first product and cross sells operating at a profit, you can expand.  For example, you could go into another complimentary niche.  Or, I you want something a little more advance (and this one is a trick used by some of the Internet Marketing gurus in many different niches), go into competition with yourself.

That may sound a little crazy – but think of it this way: by competing against yourself – especially if you’re able to grab onto the two of the top five positions – you’re really just giving yourself a bigger piece of the pie!

If you’re the type who gets bored easily, or is always looking for a new challenge, you might want to go into a totally new niche.  Find something that doesn’t have anything to do with your first niche.

Whatever you decide to do, just make sure that you’re following the proven formula for success.  Build each product or niche until it becomes profitable before moving on to the next one.

After that, you can just “lather, rinse and repeat” to your heart’s content – and you’ll be able to watch your bank balance grow too!

With Success

Pedro Sardinha

No matter what business in you’re in, you can put the Internet to use for you and use it to help you build your business and rake in more sales.

The statistics on how many people are online now are mind-blowing.  As of November of last year, there are over One Billion people online.  This gives all of us an incredible opportunity to grow our businesses – to global proportions, if that’s what we want.

However, the Internet is not without pitfalls and obstacles.  In fact, if you make the wrong move, you can find yourself in very real danger of losing everything you’ve worked so hard to build.

Here are some things to keep in mind when it comes to using the Internet to market your business:

Create a professional-looking Web presence.  These days with all the readily available Website templates, blogs and highly affordable Website designers who can be hired to design a custom Website, there just isn’t any excuse for amateurish or poorly built Websites these days.  Even when you add the cost of Internet access, hosting, buying the right domain name and the cost of having a Website built, starting an online business is affordable to almost anyone – and so even if you run your business from your home, it doesn’t have to look that way!

Make sure that you’ve done your research.  Find a hungry market that is already buying in your chosen niche.  Choose a product that your target market wants to buy – the best way to do this is to choose a product or service that meets a need, takes away a pain or solves a problem.  Competition is good – but make sure you choose something where you’ve got a good chance of getting close to the top.

Write a business plan.  Even if your business is completely online, a business plan is your roadmap that helps guide you from where you are right now to where you want to end up.  Business plans aren’t just for people who are looking for venture capital or business loans. Include your plans for marketing and selling on the Internet in your plan.  Be flexible and willing to adjust those plans as needed.

Start with the end in mind.  Do you know where you want to end up?  What are you going into business for?  To make a little extra money? To build a business that you can later sell and live on the proceeds?  Whatever your reason for going into business for yourself, decide what your ultimate goal is.  That way you’ll be able to direct your actions towards achieving it.  Brainstorm as many different ways as possible that the Internet can help you to achieve your goals.

Create a vision board.  Although some people call them hokey or old fashioned, having a vision for your business can help you to stay focused and moving towards what you want.  Whether you believe in them or not, a vision board can keep you excited and motivated.  If you do a Google Search, you’ll find several companies that let you build a vision board online – and will even let you send it to your team, your mentors or other people who matter to you.

Have an action plan.  Once you know your long-term plan for your business, it’s easier to chunk it down and create shorter, medium and long term goals that will help you to achieve them.  Write down your plan for marketing on the Internet and make sure that you take at least one or two actions towards those goals every single day,
Surround yourself with positive, supportive people who will hold you accountable when you need it, give you encouragement and keep you on your toes and stretching beyond where you think you can go.  Thanks to the Internet, the people on your team no longer have to live in your town, your region or even your country!

Test, test, test.  Whatever you’re doing – whether it’s banner advertising, using a newsletter, trying an AdWords campaign – or any other form of Internet marketing or advertising – keep testing your results.  (But here’s a hint – when it comes to your copy, don’t waste your time on unimportant elements – only test the ones that are going to give you the biggest return on your investment.)

Spend your time where it’s going to do the most good – making money.  There’s so much information available – and so much to do online, that it’s easy to get sidetracked and involved in activities that waste your time.  If you find yourself with lots of plans for what you’re going to accomplish in the morning, but suddenly the entire day’s gone by – and you wonder what happened – then chances are you’re wasting too much time online.  You can find some great time-tracking programs online – monitor yourself for a few weeks and you’ll be amazed at all the ways you can find to turn things around and become more productive.

Don’t put all your eggs in one basket.  Develop a marketing plan where you’re using offline as well as online marketing methods to grow your business.

Follow these simple rules for being online and marketing your business, and you’ll end up exactly where you want to go.

With Success

Pedro Sardinha

Trying to make money with ClickBank?

Learn how with Dylan Loh and still get re-sale and re-distribution rights to his $47 report!

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And if you are looking for more free readings visit the “free download” area of this site:

http://www.pedrosardinha.com/marketing_resources/downloadresources.htm

With Success

Pedro Sardinha

P.S. - Learn more about branding ebooks on:

if you are looking for an A to Z guide on how to become a super affiliate, I have the solution for you… A fast and free reading of the ebook “Affiliate Marketer´s Handbook“!

You can download it for free using this LINK!

And you will still get full master resell rights to the product!

Offer the ebook, sell and resell the ebook, give your costumers, friends and partner master resale rights on the ebook!

With Success

Pedro Sardinha

P.S. - Brand this and other ebooks for free at:

Get the ebook “Your Own Product in 30 Days” from Jeff Dedrick here for free!

Just click on the LINK!

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If you are looking for more ebooks to download just go here:

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With Success

Pedro Sardinha

P.S.- You can also brand your ebooks for free:

Did you know that according to the World Internet Usage and Population Data that as of there were approximately 1,262,032,697 online as of November 2007?

Stop and think about those numbers for a minute!  There are more than 2 billion people online right now…that’s pretty amazing, isn’t it?

Now think about this for a minute…of those more than two billion people, how many of them have stopped at your Website and/or purchased one of your products or services?

Pretty depressing, right?

But don’t let it get you down – because if you take the time to put together an Internet Marketing campaign, you’ll stand a much better chance of making connections with a few more of them!

Let’s start by looking at the four different stages visitors to your Website go through when they’re online.  Although they’ve been classified in different ways, the four basic stages can be described as:

Just looking

Thinking about buying

Ready to buy

Let’s start with the first one: Just Looking

People who are in this stage have something on their minds.  They want something – usually information – and they’re probably not thinking about systematic keywords, or features of a particular product or service.  They’re probably using very general one or two word searches to get more information about the niche or topic.

The best way to reach a visitor to your Website at this point in the game is simply to provide them with lots and lots of general information.  Some ways of doing that would be:

* Writing articles about the topic

* Reviewing different products or services and posting them to your Blog

* Offering a free, informative newsletter about the niche topic

* Doing weekly or monthly Podcasts

* Doing free teleseminars and interviewing experts in the industry, or arranging to be interviewed.

The main thing to remember is to provide lots of broad information.  The more questions you can answer for your visitor right now – the more they’re going to remember you as they move through the buying cycle – and the more they’re gong to perceive YOU as the expert in your industry or niche.

The Second Stage: Thinking about Buying

People who are in this stage of the buying cycle have the information they were looking for.  They understand the basics, and now they’re starting to look for reasons to justify their purchase – they want to be convinced that they need it!

Something to keep in mind is that the larger and more expensive the purchase is, the more logical reasons you’ll need to be able to give them.

So to engage visitors who are thinking about buying, you’ll want to provide easy access to all the features of your product or service.  If you’re selling cameras for example, this is where you’ll want to have lots of customer reviews, descriptions of the different benefits and features of the product and answer all the “how to” information.

For example, you’ll want to make it easy for someone to find out how they can buy your product or service, how you ship it, how much shipping costs and what your guarantee and return policy is.

You’ll want to give them the logical reasons for justifying the purchase at this point.  (But don’t forget that you need to keep showing them what your product or service is going to do for them at the same time – so be subtle, but push the benefits here too.)

By answering their “how” questions, you’ll not only continue moving them through the buying cycle, you’ll also help to guarantee that you’re the one they’re going to want to do business with, because you’ve shown them how easy – and secure – you’ve made the buying process.

The Third Stage: Ready to Buy

If you’ve done your job right, the people who are ready to buy will move quickly and smoothly through your sales process – and come out on the other end as something completely new – your customer!

Here’s how to attract visitors who are ready to pull out their credit cards:

You’ve answered their “what” and “how” questions and they’re feeling safe about making an informed decision.  So now you want to appeal to your visitor’s “emotional” side.

Here’s where you start piling on all the benefits and goodies and feelings of urgency!

Make sure you’re giving visitors “future pictures” to get them thinking about what your product or service is going to do for them, and how it’s going to make them feel.

Here are a couple of concrete examples:  If you’re selling lawn services, for example, you’re not really selling a greener lawn.  You’re selling pride in yourself, in your home.  Becoming the envy of all your neighbors because of your beautiful yard!
Or if you’re selling tooth whitener, you’re really not selling whiter teeth.  You’re selling sex appeal, and beauty and being instantly more attractive to the opposite sex.  You’re appealing to the person’s needs to look nice and to have people think that they care about the way they look and feel.

See how easy that is?

When you’re piling on the benefits, don’t forget to take all the risk off the buyer’s shoulders.  Offer a rock-solid guarantee – and be very clear about exactly what your guarantee is.

You’ll want to add a sense of urgency to the offer – something needs to be time – or quantity-limited.  (People hate thinking that they’re going to miss out on a bargain.)  And add enough – relevant – benefits that your visitor feels like they’d be a complete idiot to miss out on your deal.
That’s really all there is to it.  By following these simple steps, you’ll be able to turn those low-down, internet marketing blues into a “Happy Happy Joy Joy!” song as you watch visitors to your Website – and your sales – hit the high notes!

With Success

Pedro Sardinha

Viral Marketing is one of the best ways for you to sell a product or service – in fact, it’s one of the best ways to make a lot of sales.

How?  Because thanks to the way that viral marketing works, you don’t need to have a big list, or a lot of money to put into an advertising campaign – but you can still have a huge impact.

First of all, let’s go over exactly what viral marketing is.  (According to Wikipedia, “Viral Marketing refers to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages.”)

But that sounds a little complicated, don’t you think?  To break it down into plain English, basically Viral Marketing is just a way of getting a bunch of people to tell other people about something you’ve created to build a buzz about your product or service.  And by passing it around to other people, it builds social proof – (because there’s a kind of implied endorsement when you send something to someone else.)  Sometimes you get lucky and the more it’s passed around the more it takes on a life of its own.

A perfect example is the “Free Hugs” video on YouTube.  It has been viewed by millions of people, and the music – a song written by a group called the “Sick Puppies.”  That video was responsible for launching their singing career – even though that was not the original intention.  That video – and the story behind it went viral and caught the attention – and the hearts – of people all over the world.  It even spawned a movement that is still going on.

Although you might not be able to pull off a viral marketing campaign that does as well as the “Free Hugs” video, if you are willing to spend a little time researching your market and your target audience, and can think outside the box, you can create a very successful viral marketing campaign of your own.

What kind of things can go viral?  Obviously videos.  (In fact, if you look at most of the “gurus” in the Internet Marketing field right now, you’ll see they’re all heavily using videos to promote their launches and create marketing  campaigns that go viral.  However, if you don’t have the desire to do videos, you can go with that old standby – the “Special Report.”   Podcasts, white papers, even case studies all have the ability to “go viral” and get a lot of people very interested in what you have to say – and sell.

To create a successful viral marketing campaign, it’s very important that you find the right mix of media, marketing and audience.  Make sure that your target audience is going to be interested in what you have to say, the way you’re saying it and how you’re bringing it to their attention.  If you get these three things right, chances are, you’ll have a winner on your hands, and your next marketing campaign will go viral too.

With Success

Pedro Sardinha

Okay, that sounds a little contradictory, right?  You’re probably reading this article to find out how to sell your next Ebook, and I’m telling you to give it away!

But if you’ll keep reading for a minute, you’ll find out why this could be one of the best Internet Marketing ideas you’ll ever try.

Here are 5 tips that will help you to make the biggest ROI (Return on Investment) from giving away a free Ebook.

1. Write a short Ebook about how to get the most out of an affiliate product that you’re promoting.  Or choose another subject that fits a particular product. Put the link to the product inside the Ebook.  Make sure that the information in your Ebook is both interesting and valuable to the reader.

2. Contact the person whose affiliate product you’re going to be promoting and offer it to him/her to give away to his list.

3. Contact newsletter publishers and offer to let them give the Ebook away to members of their lists. (Of course, you’re going to send everyone to your squeeze page, right?)

4. Put the link to your squeeze page at the bottom of your email signature and on your signature at forums, blogs you post on, etc.

5. Set up JV partnerships with other people who are promoting similar – but not competing products or services and give them the chance to give away your Ebook.

Here are some other ideas to keep in mind when writing your Ebook so that it is perceived as valuable by your target audience and your JV partners.

• Use screenshots, graphics or photos so you’re not only telling your readers “what” to do, but they can see “how” to do it also.

• If you’re not a writer, you can hire someone else to ghostwrite it for you. (Just a hint, don’t only go for the cheapest price – otherwise you may as well write it yourself, because the quality will probably be about the same.)

• Have someone go through it to check for grammar and spelling mistakes.

• Read it out loud to check that it makes sense and flows smoothly.

• If you’re handy with graphics editing software, create a cover for your Ebook.  People will see it as more valuable if it looks like a “real” book.  If you’re not handy, you can always outsource that.

• People don’t want to read 50 or 60 page reports – everyone is pressed for time. Keep your Ebook short – between 13 and 18 pages is just about ideal. Get rid of the fluff and cut right to the heart of the information that you’re giving away.

• Put the link to your affiliate product in a several different places throughout the book. You never know what one idea is going to spark someone’s interest or overcome their last objection and be the deciding factor in them buying your affiliate product.

• Because your Ebook may go viral (which is the idea) and get passed around in ways you never imagined, put a signup box or link to your squeeze page in the book, to grab new subscribers.

As you can see, sometimes giving something of value away for free is one of the best ways for you to make money.  This is one of the best-kept secrets of successful affiliate marketers.  Follow it, and you’ll soon see your success on the rise as well.

With Success

Pedro Sardinha

P.S. - This article was provided by Viral eBook Explosion (Click Here)

If you’re new to affiliate marketing, there are a few things that you need to know about marketing your affiliate products – because if you get these wrong, chances are, you’re never going to make more than a few sales.

Affiliate Marketing Mistake #1: Choosing the Wrong Product

This is a biggie, and probably one of the biggest mistakes that new affiliate marketers make.  How do you choose the best affiliate products?

There are several ways.  You could choose products based on their popularity (check out clickbank to see what I mean.)  Or you could choose products based around your current business.  (For example, if you run a business such as a beauty parlor, you could find a number of affiliate products…what about a book on hairstyles for weddings, or proms or braids?  Or you could sell a beauty book, or a book on skin care.  There are also physical products that you could sell.  The point is to look for affiliate products that complement what you’re already selling.

You could also choose affiliate products based on how much commission you’ll make – but think carefully before choosing this as your top method of deciding what products you want to sell.  Finding quality products should always be your top concern – because if the products you’re selling are garbage, the end result is that while you might make sales, you’re also going to get lots of refund requests – which means you’ll end up in the hole.

Affiliate Marketing Mistake #2: Marketing the Product the Wrong Way

We’ve all seen the ads that say “Make a Million Dollars with No Product and No Website” – those ads are usually about affiliate marketing.

But think about it for a minute.  If you could REALLY do that – wouldn’t everybody be doing it?  That old saying that “if something sounds too good to be true then it probably is” holds true when it comes to affiliate marketing.

The best way to market any affiliate product is to sell it where the customers are.  Which means that you need to know who your prospective customers are.  You need to find out as much information about them as possible – what they want, what their greatest fears are, what solution they’re looking for.  Then you need to know where they shop – if your affiliate marketing product is for consumers, then you’ll want to know where your prospect shops, what magazines they read or what Internet pages they visit.  Where do they hang out?  If you’re selling to business owners, then you’ll have to find out where they do business at.  And again, market your affiliate products there.

Affiliate Marketing Mistake #3: Not Writing the Right Kind of Sales Copy

Although it’s not absolutely necessary to hire a professional copywriter (especially if you’re just starting out and money is tight), it is necessary that you learn the basics about copywriting and write sales copy that will appeal to your market.

One of the first things you need to do is to “Continue the conversation that your prospect is already having inside their head.  That means that you need to know what kind of questions your prospect has about your affiliate product – and make sure that you’re answering them.  Think about what kinds of objections your prospect might have, and find a way of answering them, too.

Add social proof. (This means you want to show that other people have bought the product and love it.)  When you’re selling affiliate products, the really good marketers will provide you with testimonies that you can use, along with sales copy, email copy, etc.  (This is great because it’s often been written by a professional copywriter who understands the market.)

However, even if you’re given a sales page or email blasts to send out to your list, you don’t want to use it word for word.  Make a few changes it – give it your own original touch.  Make it fresh and original so that your prospect doesn’t see the exact same ad somewhere else – you’ll lose credibility if that happens.

If you’re offering a bonus for someone to buy your affiliate product, make sure that the bonus goes along with the product. Don’t give away recipes if you’re selling a book about hair care.  Make sure your bonus relates to the product and is useful to your prospect.  (For example, you could write your own Ebook that tells how to get the most out of the affiliate product.  That’s something that no one else will be able to sell, because it’s yours.

Whatever you do, when it comes to affiliate marketing, it’s easy to avoid making the three biggest marketing mistakes just by doing a little thinking and strategic planning before you get started.  And the truth is, you can make a very good living just from selling affiliate products, as long as you do it the right way.  Good luck!

With Success

Pedro Sardinha

P.S. - This article was provided by Viral eBook Explosion (Click Here)

Before we get into the meat and potatoes of how you can use viral marketing to help get a buzz going about your small business, let’s start with a definition of exactly what “viral marketing” means.

According to the Wikipedia, “Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages.”

If you’ve ever had a hotmail, yahoo or G-mail account, you’ve participated in a viral marketing campaign every time you sent an email to someone – because the company inserted a small (and usually discreet advertisement) at the bottom of all of your outgoing emails – inviting the people you were communicating with to receive their own free email account.

So how can you put a viral marketing campaign together for your own business – and more importantly, do you even want to?

Let me answer that second question first, okay?  YES! You definitely want to take the time to brainstorm your own viral marketing campaign – even if you don’t someday want to be as big as hotmail, yahoo or Gmail.

Why?  Because according to a recent survey done by Forrester Research, people are almost 65% more likely to trust a review posted by a peer – or even a complete stranger – than they are to trust the marketing or sales information put out by the company.

Don’t believe me?  Check out Amazon.com and I-tunes.  Why is this the case?   Because as consumers we tend to think that the average “Joe Blow” has less of a personal agenda when posting his review about the latest “Dixie Chicks” album and so we give it more weight.

And, by the way, this is a normal reaction – it’s one that’s kind of hard-wired into all of us.  People have always shared the things they like – or hate – with their friends and family members.  Back in the 50’s and 60’s, our grandparents used to talk to their neighbors over the “back fence,” call each other on the phone or tell their friends during lunch.  The difference is, these days we use the Internet and cell phones.

What’s interesting though, is that with the popularity of the Internet, our trust - and believe in “social proof” – has become even stronger.

By creating your own viral marketing campaign, you’ll be doing more than getting the word out about your new affiliate product.  You’ll be gathering social proof – and that will help your sales to go through the roof.

So how do you set up your own viral marketing campaign?  The first thing to do is to get back to the basics.

Here’s the real “secret” to making a lot of money with affiliate products.  Have the right product, with the right message to the right people in the right time.

So start with your affiliate product.  Make sure that there’s a hungry audience for whatever you’re selling.

Then make sure that you’re sending out the right message – an in the right way.  If you’re marketing a product to teens, you’ll want to make sure that it’s something they want – and you’ll have to reach them where they’re hanging out.  That might be on MySpace, twitter or even Friendster.

What’s the right message?  Maybe it’s a special report.  But it could just as easily be a video.  Or an audio mp3 file.  Match your message to your audience.  And finally, make sure that you’re getting your message out at the right time – when your audience is ready to buy it.

Make your viral marketing campaign stand out from the crowd – because that’s how it’s going to get passed around and become viral.  By understanding the basics – who your audience is, what they want, how they want to get it and when they want it – all you have to do next is to create something that your audience loves – or hates – or finds interesting enough – to pass around to their friends.  And because your product comes with an implied endorsement – social proof – those people will pass it around to other people – and the buzz goes on…and on…and on…and you’ll start hearing the “ka-ching!” of your cash register going off a lot more often.

With Success

Pedro Sardinha

P.S. - This article was provided by Viral eBook Explosion (Click Here)

When you’re just getting starting in Affiliate Marketing, one of the most important things you need to learn about is traffic – specifically what it is and how to get it.

Why?

Because although it’s become somewhat of a cliche these days, the truth is, “the money is in the list” – but that means YOUR list, not the list of the people whose products you’re selling – at least not if you want to be successful.

Here’s why.  As an affiliate, your job is to find people who want to buy the products you’re promoting, right?  So to do that, you need to write an ad (or hire a copywriter to write it for you), and send people to a Website where they can buy the product.

BUT – there’s a serious problem with using this method.  Do you see what it is?

Anywhere from 60 to 95% of the people you send to the sales page probably aren’t going to buy the first time.

1. Most people want to be certain that they’re making the right decision, so they usually need to see or hear from you between 5 to 12 times before making a buying decision.

2. If you’re paying for the ad and sending people to the seller’s Website, the ones who don’t buy disappear forever. (And neither you nor the seller will benefit.)

3. Of those who do buy, if you’re only sending them to the sales page, YOU still lose them forever because you have no way of knowing who they are.

Here’s the solution:

1. Write your ad and send prospects to a well-written squeeze page – YOUR squeeze page. (A squeeze page is a single page Website that has one purpose – to convince prospects to give you their contact information.  Squeeze pages should be simple – no flash, no links, and if you use a graphic or photo, keep it simple and make sure it relates to the purpose of the page.  How do you convince prospects to give you their contact information?  By giving them information that is what they’re expecting to find and that’s useful to them.)

2. Offer them an incentive to give you their contact information. (This could be a free report, a free newsletter, an audio or video product – just make sure it’s related to the niche or affiliate product.)

3. After they’ve opted in to your autoresponder, send them to your affiliate sales page.

4. Follow up with them on a regular basis – mixing good information, free bonuses from time to time and additional affiliate products.

Lather, rinse, repeat. (Once you’re making money from your first affiliate product, move on to the next and then the next and the next.)

The best thing about this is that you can set most of it up on your autoresponder, so you turn it into a “system” and it runs “almost” on autopilot.  (There is NO SUCH THING as a business that runs 100% on autopilot – and don’t believe anyone who tells you differently.)  Any business – real business – takes work and effort.  But by setting this system up this way, your autoresponder does the majority of the work, and you will only need to do simple updates and make sure you keep fresh information flowing.

With Success

Pedro Sardinha

P.S. - This article was provided by Viral eBook Explosion (Click Here)

5 Easy Ways to Ramp Up Your E-Book Sales

Once you’ve written your E-Book, got your Website up and integrated your shopping cart, you can sit back and start waiting for the money to come rolling in, right?

WRONG!

These days it’s getting harder than ever before to be able to get people to notice you – and just because “you build it” doesn’t mean they’re going to come.

So what’s an author to do?

Actually, thanks to all the tools that are available to you – including Web 2.0 – marketing your book – and ramping up your sales – is not as hard as you might think.

In fact, here are a few ideas to get your juices flowing.  Add them to your sales plan, and use them as a jumping off place to help you make even more sales.

Create a long-term plan before you write even one word of your first book.  The truth of the matter is that you’re probably never going to get rich from writing one E-book.  So before you start writing your first book, start thinking about your second book.  And the first product that will tie into your first book.  And the second.  And then the third.

Don’t put all your eggs in one basket.  Come up with as many different income streams as you can and plan to build them into your plan.  For example, can you create a workbook from your E-book?  What about recording some audio files that go into further details or give more information.  What about doing a joint venture with other experts in your industry?

Sell more books at one time.  If your book covers any one of a number of popular subjects – self-help or development, home improvement, business, religion – there are probably corporations, organizations or niche markets that are always on the look-out for inexpensive gifts or bonuses for their employees, clients or associates.  Your book could be just the ticket.  Although you might have to go down in price – what do you think sounds better?  Selling one or two books at a time or selling box loads of them?

Once you’ve built up your credibility as a published author, it’s time to take things to the next level.  Have you ever dreamed of attending seminars or workshops as a presenter?  What about having a speaking career and being flown all over the world speaking to people in your niche market?  If you don’t like traveling or crowds, consider putting together teleseminars or holding intimate bootcamps.

Create joint ventures.  This is the fastest and easiest way to leverage your expertise and start raking in the cash.  Find people who are in similar – but not competing industries as yours.  Explore ways for you to provide value to both of your customers while you’re cross-selling or upselling.  For example, if you own a restaurant, what about creating a special Valentine’s Day promotion with the local florist.  Offer free drinks or desserts to any of the florist’s customers who bring in a special card (that you’ve provided to them) when they come to your restaurant.  And your joint venture partner (the florist) gives you roses or carnations that can be given out to any women when their companion gives you the special dessert card.  See how simple that is? Real value that makes your customers happy, and builds loyalty and trust – and positions both of you as the first people your customers think of when they need flowers or want a romantic restaurant or a place to eat during a special occasion…

With Success

Pedro Sardinha

P.S. - This article was provided by Viral eBook Explosion (Click Here)