Hello Fellow Reader,

(How to Get the Information You Need to Build a Stronger Internet Marketing Campaign)

Have you ever wondered who is visiting your Website and What they’re doing there?

Although it’s never a good idea to speak in generalities when it comes to people (after all, we’re all as unique individuals), there are a few basic personality types – and certain common behaviors or characteristics that you can use to your advantage when it comes to creating your next Internet Marketing Campaign.

Let’s start with the personality types.  Based on the “Social Styles” type of personality classification, you’ll find:

Analytical. People in this classification are logical, detail and task-oriented.  They want facts.

Expressive. People in this classification are supportive of others, expressive and outgoing.  They tend to go with their guts.

Amiable. People in this classification are loyal, dependable, consistent and hardworking.  They like to dig until they ferret out all the available information.

Achiever. People in this classification are go-getters, driven, forceful and practical.  They make decisions quickly and don’t want to waste time.

So how do you design your marketing campaign to meet the needs of all these different personality types – especially when you’re just starting out and money is tight?

The best way is to come up with a plan ahead of time, and provide information in the ways that it will be best received by the different personality types.

Still confused?  Here are some things to keep in mind that will help:

Remember your marketing campaign goals.  What do you want your visitors, prospects or customers to do? (Give you their contact information? Make a purchase?)  Make sure that whatever tactics you’re using will help you achieve your goals.  And from there, use tactics that will do one of these three things:

Attract visitors to your site.  Attraction methods can be anything from articles to videos to blogs to Podcasts.  It can be using social media sites to your advantage or creating a following among readers of your Blog.

Convert visitors on your site.  This means get your visitors to take whatever action you want them to take.  It could mean signing up for your newsletter (giving you their contact information), buying a product or attending a Teleseminar.

Retain their loyalty.  Once you’ve converted them, you want to keep them happy and coming back for more.  You retain customers by offering an ongoing newsletter, providing some type of customer loyalty program or even keeping them involved and engaged through social networking sites.

The more you know about who’s visiting your site and what they’re doing there, the easier this becomes.

There are plenty of ways you can “spy” on your visitors.  For example, if you have a Google account (and if you don’t you should – they’re free and they offer lots of goodies), you can sign up for Google Analytics.  It’s free, and it will give you lots of very valuable intel about visitors to your Website – such as how people are finding your Website (search engines, direct search and referred from other sites.)  It will tell you what keywords visitors used to find you, what pages they visited, how long they stayed – even what page they were on when they left.  By knowing this information you can increase your ROI (Return On Investment) for any Internet Marketing Campaign.

With Success

Pedro Sardinha

Hello Fellow Reader,

Some of the most popular “how to” courses, bootcamps and seminars are built around affiliate marketing as a business model for success.  If you do a search on the Internet, you’ll find literally thousands of E-books, Homestudy courses, and affiliate marketing products for sale.

But can you really build a business around selling other people’s products?

Yes.  And no.

The truth of the matter is, there is a specific formula that can lead to success if you decide to base your business around selling affiliate products.

But if you do it wrong, you may never make more than enough to cover your Internet connection and telephone costs each month.

Why is there such a huge disparity between the really successful affiliate marketers (those who make several thousand dollars each and every month) and those who are barely eking out a living?

Like with any business, it all boils down to creating solid systems that are scalable and can be duplicated to bring income from as many different sources as possible.

Here are some things to keep in mind when getting started:

Start with one product.  Do your research.  Find a market with a product that people want and are buying.  Set up a system for promoting that product.  (Think article writing, white papers, case studies, product reviews, e-books, workbooks, etc.)
Find additional and complimentary products or services that you can sell after you’ve started making a profit with the first one.

Create a squeeze page where you can collect names of people who want to find out more about the affiliate product or niche market.

Drive traffic to your Squeeze Page and offer them valuable information in exchange for their contact information.

Create a way to keep in touch with the people on your list, and continue to promote the additional products to them over time – but make sure that you’re offering good solid information to them as well, to help build your credibility and their loyalty.

Once you’ve got your first affiliate product selling well, it’s time to start cross selling and upselling.  This may take you from a few weeks to several months – but like any other business, it’s important that you are willing to spend the time and money necessary to build your affiliate business.

As soon as you’ve got the first product and cross sells operating at a profit, you can expand.  For example, you could go into another complimentary niche.  Or, I you want something a little more advance (and this one is a trick used by some of the Internet Marketing gurus in many different niches), go into competition with yourself.

That may sound a little crazy – but think of it this way: by competing against yourself – especially if you’re able to grab onto the two of the top five positions – you’re really just giving yourself a bigger piece of the pie!

If you’re the type who gets bored easily, or is always looking for a new challenge, you might want to go into a totally new niche.  Find something that doesn’t have anything to do with your first niche.

Whatever you decide to do, just make sure that you’re following the proven formula for success.  Build each product or niche until it becomes profitable before moving on to the next one.

After that, you can just “lather, rinse and repeat” to your heart’s content – and you’ll be able to watch your bank balance grow too!

With Success

Pedro Sardinha

Hello Fellow Reader,

No matter what business in you’re in, you can put the Internet to use for you and use it to help you build your business and rake in more sales.

The statistics on how many people are online now are mind-blowing.  As of November of last year, there are over One Billion people online.  This gives all of us an incredible opportunity to grow our businesses – to global proportions, if that’s what we want.

However, the Internet is not without pitfalls and obstacles.  In fact, if you make the wrong move, you can find yourself in very real danger of losing everything you’ve worked so hard to build.

Here are some things to keep in mind when it comes to using the Internet to market your business:

Create a professional-looking Web presence.  These days with all the readily available Website templates, blogs and highly affordable Website designers who can be hired to design a custom Website, there just isn’t any excuse for amateurish or poorly built Websites these days.  Even when you add the cost of Internet access, hosting, buying the right domain name and the cost of having a Website built, starting an online business is affordable to almost anyone – and so even if you run your business from your home, it doesn’t have to look that way!

Make sure that you’ve done your research.  Find a hungry market that is already buying in your chosen niche.  Choose a product that your target market wants to buy – the best way to do this is to choose a product or service that meets a need, takes away a pain or solves a problem.  Competition is good – but make sure you choose something where you’ve got a good chance of getting close to the top.

Write a business plan.  Even if your business is completely online, a business plan is your roadmap that helps guide you from where you are right now to where you want to end up.  Business plans aren’t just for people who are looking for venture capital or business loans. Include your plans for marketing and selling on the Internet in your plan.  Be flexible and willing to adjust those plans as needed.

Start with the end in mind.  Do you know where you want to end up?  What are you going into business for?  To make a little extra money? To build a business that you can later sell and live on the proceeds?  Whatever your reason for going into business for yourself, decide what your ultimate goal is.  That way you’ll be able to direct your actions towards achieving it.  Brainstorm as many different ways as possible that the Internet can help you to achieve your goals.

Create a vision board.  Although some people call them hokey or old fashioned, having a vision for your business can help you to stay focused and moving towards what you want.  Whether you believe in them or not, a vision board can keep you excited and motivated.  If you do a Google Search, you’ll find several companies that let you build a vision board online – and will even let you send it to your team, your mentors or other people who matter to you.

Have an action plan.  Once you know your long-term plan for your business, it’s easier to chunk it down and create shorter, medium and long term goals that will help you to achieve them.  Write down your plan for marketing on the Internet and make sure that you take at least one or two actions towards those goals every single day,
Surround yourself with positive, supportive people who will hold you accountable when you need it, give you encouragement and keep you on your toes and stretching beyond where you think you can go.  Thanks to the Internet, the people on your team no longer have to live in your town, your region or even your country!

Test, test, test.  Whatever you’re doing – whether it’s banner advertising, using a newsletter, trying an AdWords campaign – or any other form of Internet marketing or advertising – keep testing your results.  (But here’s a hint – when it comes to your copy, don’t waste your time on unimportant elements – only test the ones that are going to give you the biggest return on your investment.)

Spend your time where it’s going to do the most good – making money.  There’s so much information available – and so much to do online, that it’s easy to get sidetracked and involved in activities that waste your time.  If you find yourself with lots of plans for what you’re going to accomplish in the morning, but suddenly the entire day’s gone by – and you wonder what happened – then chances are you’re wasting too much time online.  You can find some great time-tracking programs online – monitor yourself for a few weeks and you’ll be amazed at all the ways you can find to turn things around and become more productive.

Don’t put all your eggs in one basket.  Develop a marketing plan where you’re using offline as well as online marketing methods to grow your business.

Follow these simple rules for being online and marketing your business, and you’ll end up exactly where you want to go.

With Success

Pedro Sardinha

Hello Fellow Reader,

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With Success

Pedro Sardinha

P.S. - Learn more about branding ebooks on:

Hello Fellow Reader,

if you are looking for an A to Z guide on how to become a super affiliate, I have the solution for you… A fast and free reading of the ebook “Affiliate Marketer´s Handbook“!

You can download it for free using this LINK!

And you will still get full master resell rights to the product!

Offer the ebook, sell and resell the ebook, give your costumers, friends and partner master resale rights on the ebook!

With Success

Pedro Sardinha

P.S. - Brand this and other ebooks for free at:

Hello Fellow Reader,

Get the ebook “Your Own Product in 30 Days” from Jeff Dedrick here for free!

Just click on the LINK!

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If you are looking for more ebooks to download just go here:

http://www.pedrosardinha.com/marketing_resources/downloadresources.htm

With Success

Pedro Sardinha

P.S.- You can also brand your ebooks for free:

Hello Fellow Reader,

Did you know that according to the World Internet Usage and Population Data that as of there were approximately 1,262,032,697 online as of November 2007?

Stop and think about those numbers for a minute!  There are more than 2 billion people online right now…that’s pretty amazing, isn’t it?

Now think about this for a minute…of those more than two billion people, how many of them have stopped at your Website and/or purchased one of your products or services?

Pretty depressing, right?

But don’t let it get you down – because if you take the time to put together an Internet Marketing campaign, you’ll stand a much better chance of making connections with a few more of them!

Let’s start by looking at the four different stages visitors to your Website go through when they’re online.  Although they’ve been classified in different ways, the four basic stages can be described as:

Just looking

Thinking about buying

Ready to buy

Let’s start with the first one: Just Looking

People who are in this stage have something on their minds.  They want something – usually information – and they’re probably not thinking about systematic keywords, or features of a particular product or service.  They’re probably using very general one or two word searches to get more information about the niche or topic.

The best way to reach a visitor to your Website at this point in the game is simply to provide them with lots and lots of general information.  Some ways of doing that would be:

* Writing articles about the topic

* Reviewing different products or services and posting them to your Blog

* Offering a free, informative newsletter about the niche topic

* Doing weekly or monthly Podcasts

* Doing free teleseminars and interviewing experts in the industry, or arranging to be interviewed.

The main thing to remember is to provide lots of broad information.  The more questions you can answer for your visitor right now – the more they’re going to remember you as they move through the buying cycle – and the more they’re gong to perceive YOU as the expert in your industry or niche.

The Second Stage: Thinking about Buying

People who are in this stage of the buying cycle have the information they were looking for.  They understand the basics, and now they’re starting to look for reasons to justify their purchase – they want to be convinced that they need it!

Something to keep in mind is that the larger and more expensive the purchase is, the more logical reasons you’ll need to be able to give them.

So to engage visitors who are thinking about buying, you’ll want to provide easy access to all the features of your product or service.  If you’re selling cameras for example, this is where you’ll want to have lots of customer reviews, descriptions of the different benefits and features of the product and answer all the “how to” information.

For example, you’ll want to make it easy for someone to find out how they can buy your product or service, how you ship it, how much shipping costs and what your guarantee and return policy is.

You’ll want to give them the logical reasons for justifying the purchase at this point.  (But don’t forget that you need to keep showing them what your product or service is going to do for them at the same time – so be subtle, but push the benefits here too.)

By answering their “how” questions, you’ll not only continue moving them through the buying cycle, you’ll also help to guarantee that you’re the one they’re going to want to do business with, because you’ve shown them how easy – and secure – you’ve made the buying process.

The Third Stage: Ready to Buy

If you’ve done your job right, the people who are ready to buy will move quickly and smoothly through your sales process – and come out on the other end as something completely new – your customer!

Here’s how to attract visitors who are ready to pull out their credit cards:

You’ve answered their “what” and “how” questions and they’re feeling safe about making an informed decision.  So now you want to appeal to your visitor’s “emotional” side.

Here’s where you start piling on all the benefits and goodies and feelings of urgency!

Make sure you’re giving visitors “future pictures” to get them thinking about what your product or service is going to do for them, and how it’s going to make them feel.

Here are a couple of concrete examples:  If you’re selling lawn services, for example, you’re not really selling a greener lawn.  You’re selling pride in yourself, in your home.  Becoming the envy of all your neighbors because of your beautiful yard!
Or if you’re selling tooth whitener, you’re really not selling whiter teeth.  You’re selling sex appeal, and beauty and being instantly more attractive to the opposite sex.  You’re appealing to the person’s needs to look nice and to have people think that they care about the way they look and feel.

See how easy that is?

When you’re piling on the benefits, don’t forget to take all the risk off the buyer’s shoulders.  Offer a rock-solid guarantee – and be very clear about exactly what your guarantee is.

You’ll want to add a sense of urgency to the offer – something needs to be time – or quantity-limited.  (People hate thinking that they’re going to miss out on a bargain.)  And add enough – relevant – benefits that your visitor feels like they’d be a complete idiot to miss out on your deal.
That’s really all there is to it.  By following these simple steps, you’ll be able to turn those low-down, internet marketing blues into a “Happy Happy Joy Joy!” song as you watch visitors to your Website – and your sales – hit the high notes!

With Success

Pedro Sardinha